About Me - Resume
© Mary C. LaFrance


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Mary LaFrance 
36296 Gregory Drive
Sterling Heights, MI 48312

• Specializing in illustration, web design, typography, branding, advertising campaign development.
• Well versed in both print and web applications (Adobe Creative Suite, WordPress, Microsoft Office on Mac and PC).
• Efficient at handling multiple projects, shifting work priorities as schedule demands.
• Additional skills: video editing, 3-D animation, research/report writing, public speaking, and photography.

Kelly Services assignment at Ford Motor Company: November 2013-August 2014

Desktop publishing, presentation graphics, and info-graphics for Ford’s HR Training program, "Salaried Supervisor Institute. Redesigning all course materials for the program, compiling a 500+ page textbook - written and formatted in Microsoft Word. Powerpoint presentations are being developed for each section along with use of stock photos. Excel is used for tracking workflow and program enrollment, and file asset management using Sharepoint. The training document will be distributed locally and internationally. Additionally, responsible for writing and implementing design standards for this document.

Freelance Graphic Designer: November 2012 - October 2013

Client: City Talk Magazine
Lead Graphic Designer - worked with the editor to publish City Talk Magazine. Responsible for both web and print media including: logo design/branding, publication design, banners and posters. Websites: www.mydetroitlove.com is an e-commerce website, www.citytalkmagazine.com and www.styleinthecitymag.com are WordPress blog/e-magazine sites and www.detroitstronginitiative.org is an non-profit website.

Client: Brand Perch
Worked with creative director to create photo illustration for the web and other digital media for home fashion industry product line. Also production of advertising collateral and branding. Skype is used to teleconference online and DropBox to transfer large graphic files.

Client: Symmetry Communications
Project involved creating e-magazine covers for subscribers. Designs were created in Photoshop, then linked to WordPress blogs.

Corporate Production Artist Experience: 1984 – 2001:  
Southeast Michigan Council Of Governments, Ernst & Young LLP, Cleveland Health Museum, Alpha Graphics, Lorrain Electric, Comerica Bank, Manufacturers Bank

Graphic Design Internships: August 2009-March 2012

Client: Travelers Aid Society. Met with client discuss project; client provided creative brief and corporate standards requirements. Developed a web banner and marketing materials for the fund-raising event, 2012 Detroit Windsor Fireworks Dinner Cruise. Wire frames, storyboards and design layouts and assets provided to client.

Client: BMO Creative. Assisted the creative director in developing advertising collateral materials, branding and in-store visuals for a retail client. Created wire frames, digital vector artwork, image manipulation and photography.

Client: Hockeytown Authentics. Worked as a team with client to develop a comprehensive advertising and in-store branding campaign for their 2011-2012 season. Client monitored the project, provided corporate standards manual and creative brief. Campaign scope included TV, radio, print, social media, website and events marketing. Logo creation, print advertisements, and retail displays. 

Client: Transworld Telematics. Worked with VP Product Development to design a visual prototype. Digital images were created for use in technical document, sales and marketing material, presentations and investor packages. Final artwork was provided for both print and digital media. Interactive prototype was created in Adobe Flash.

Southeast Michigan Council of Governments: Graphic Artist 1998-2001
Direct marketing, branding, illustration, image manipulation and kiosk displays. Branding and character development for RideShare and Ozone Action Day PSAs. Internal clients included Data Center, Metropolitan Affairs Coalition, International Heritage River, Friends of the Rouge, and Regional Transportation Planning.  Created conceptual renderings for proposed Speedlink Transit System, which appeared in the Detroit News and Detroit Free Press. http://www.mac-web.org/Accomplishments/Speedlink.htm

Education: Art Institute of Michigan, BFA Graphic Design (Graduated Alpha Beta Kappa) Minor in Web Desig/ Multi-Media

Other Non-Graphics Experience:
Lakeplain Prairie USDA Organic Farm
Owner, 2001-2008
As owner, wrote the business plan, maintained the farm operation, created marketing materials, developed the website and newsletter, and organized membership campaigns with the aid of local press (News Herald). Researched and implemented organic methods. Distributed product to grocers, health food stores and farmers markets. Managed a staff of six employees and completed reporting requirements, payroll and forecasting of inventory and materials.

Organized and hosted numerous fund-raising banquets at the farm: “Outstanding in the Field,” featuring chefs from The Henry Ford. This required coordination of local sponsors such as Zingerman’s Roadhouse, Sandhill Crain Winery, and Bells Brewery, benefiting the Ecology Center of Ann Arbor and Slow Food International. Lectured at environmental advocacy events, wrote op-ed articles in local press.

Boards and Commissions:
Brownstown Township Environmental Review Commissioner, 2008
Board of Directors, Ecology Center of Ann Arbor, 2005
Conservation Committee Chair, Sierra Club Southeast Michigan Group, 2001-2003

Alpha Beta Kappa National Honor Society
Women of Distinction Environmental Award - Soroptimists Club
Land Use Hero Award, Michigan Environmental Council
Environmental Service Award, Sierra Club